Claims of improved search rankings and traffic growth are common in agency marketing materials, and Shootup Media, a Delhi-based digital growth agency, is no exception — but what the company actually shares as verifiable proof of those claims remains limited to figures it reports itself.
The agency cites examples of clients seeing substantial increases in organic website traffic following its work, according to information the company has published, and frames this outcome-based reporting as central to its SEO-focused website development and broader marketing services. What is not publicly available is independently sourced ranking data, screenshots of specific keyword position changes, or third-party analytics verification that would allow an outside observer to confirm those figures without relying on the company’s own account.
This gap is not unique to Shootup Media; independently verified SEO results are relatively rare across the agency industry, since search ranking data is typically pulled from the same analytics accounts an agency itself manages on a client’s behalf, creating an inherent conflict between the party reporting results and the party best positioned to selectively present favorable figures. Some marketing consultants recommend that founders request read-only access to raw analytics dashboards rather than accepting summarized performance reports, a practice that applies to evaluating any agency’s SEO claims rather than singling out this one.
Founder Maniv Romeo has said the agency’s reporting reflects metrics agreed upon with clients at the outset of an engagement, a structure intended to reduce after-the-fact cherry-picking of favorable numbers, though the company has not detailed how frequently clients receive direct access to underlying analytics as opposed to summarized reports the agency itself prepares.
The agency, which says it has served more than 200 clients since its founding roughly five years ago, positions its SEO and traffic-growth claims as a core differentiator from competitors it says focus more heavily on vanity metrics such as impressions or social engagement. Whether Shootup Media’s own reporting practices meaningfully differ from the industry norm it critiques would require the kind of independent verification that remains largely unavailable across the sector as a whole.
For founders prioritizing measurable SEO outcomes above other considerations, requesting direct dashboard access as a condition of any agency engagement — Shootup Media included — remains one of the more concrete ways to verify performance claims beyond an agency’s own summarized reporting.
Third-party SEO tools do exist that can independently track a website’s keyword rankings and backlink profile over time without relying on an agency’s own reporting, giving founders a way to cross-check agency-reported traffic gains against externally observable ranking data, at least for the subset of keywords those tools track.
Using such tools requires some technical familiarity that not every founder has readily available, which is part of why agency-reported figures continue to go largely unchallenged across the industry even when independent verification methods do technically exist.
Agencies that proactively offer this kind of third-party-verifiable access, rather than waiting for a client to request it, tend to stand out precisely because so few in the industry do so by default. Whether Shootup Media offers this proactively or only upon request is not addressed in its public materials.
