Alia Bhatt called on her fans to back Assam flood relief efforts in a post shared on Instagram Stories on Wednesday.
“It happens every year and it still catches us off guard,” she wrote, referring to the recurring monsoon floods that affect the state.
She added, “Assam needs immediate relief right now, and it’ll need support for the long road to recovery,” underlining the need for both emergency aid and longer-term rebuilding support.
More than 60 people have died in the floods, with the Assam State Disaster Management Authority later revising the toll to 75.
An estimated 4.45 lakh people across 631 villages have been affected, with families losing their homes, land and livestock.
Bhatt said she would use her platform over the coming days to share details of relief organisations on the ground, tagging her posts with the hashtag #CircleOfHope.
She joins other Bollywood figures responding to the crisis, including Salman Khan, whose Being Human foundation has launched a multi-phase relief operation distributing food and essentials.
Bhumi Pednekar has also supported relief efforts, while Ayushmann Khurrana and Tahira Kashyap have contributed to the Assam Chief Minister’s Flood Relief Fund.
Rescue and relief operations continue across the worst-hit districts of Assam.
Among the hardest-hit districts are Charaideo, Sivasagar, Jorhat, Golaghat and Nagaon, where the Brahmaputra and its tributaries have risen above danger levels following heavy rainfall, and Assam chief minister Himanta Biswa Sarma has directed state ministers to coordinate relief and rehabilitation work.
The Assam floods have become an annual monsoon crisis in the state, with rivers including the Brahmaputra regularly breaching embankments and displacing large numbers of families across low-lying districts.
Bollywood celebrities have a long history of using their social media platforms to draw national attention to disaster relief efforts, often crediting on-ground organisations directly to help channel donations more effectively.
(Image: Photo: Prime Minister’s Office (GODL-India), Wikimedia Commons)
